Ubon Ratchathani is renowned for its strong Buddhist tradition, particularly practice of the forest -dwelling monks and the ancient Buddhist temples which can still be seen throughout the province nowadays. Moreover, it is unique in its folk culture which finds expression in the indigenous cuisine, remarkable handicrafts, such as silk and cotton products, basketry, and bronze - ware, as well as lively and excitable traditional events such as Songkran festival in April and the Candle festival in July.
Apart from being unique in its culture and tradition, Ubon Ratchathani, or "City of the Lotus" is, likewise, known for its natural beauty and historical sites including the 1,000,000 years old rock formation, pre-historic rock paintings, national parks, waterfalls, and the two colored river, etc.